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Terms of Service

Last updated: July 9, 2026

These Terms of Service (the “Terms”) form a binding agreement between you and the independent individual developer who operates the LooksMaxx mobile application and related website (together, the “App” or the “Service”). In these Terms, the developer is referred to as “we,” “us,” or “our,” and the person using the App is referred to as “you.”

By downloading, accessing, or using the App, you confirm that you have read, understood, and agree to be bound by these Terms and by our Privacy Policy. If you do not agree, do not use the App.

1. Who provides the Service

The App is created and operated by an independent individual developer, not by a company. References to “we” or “us” throughout these Terms refer to that individual. You can reach us at looksmaxx-app@outlook.com.

2. Eligibility

You must be at least 17 years old (or the age of majority in your jurisdiction, if higher) to use the App. By using the App, you represent and warrant that you meet this requirement and that you have the legal capacity to enter into these Terms. The App is intended for personal, non-commercial use.

3. What the App does

The App lets you submit selfies and returns automated, AI-generated cosmetic self-improvement content, including: a face report that scores 8 categories (such as jawline, eyes, skin, brows and style) with sub-metrics, explanations, recommendations and priority fixes; a library of grooming and lifestyle routines with a daily task plan; a “Mog Battle” that playfully compares two photos; a “Perfect-10” visualization generated from your selfie; and an AI coach chat. All output is generated by automated systems and large language models, and is provided for cosmetic self-improvement and entertainment purposes only.

4. Ratings are opinions of an AI, not facts or advice

Face ratings, percentiles, comparisons and visualizations are subjective, AI-generated estimates. They are not factual, scientific, medical, or diagnostic assessments of any person, may be inaccurate or inconsistent, and should not be relied upon. The App does not provide professional advice of any kind — in particular, its content is not medical, dermatological, psychological, legal, or financial advice, and is not a substitute for advice from a qualified professional. Routines and tips are general grooming and lifestyle suggestions; consult a professional before acting on anything that affects your health. You are solely responsible for any decision you make, and you agree not to use the App to harass, bully, surveil, or make consequential decisions about yourself or any other person.

5. Your content and your responsibilities

“Your Content” means any photo or message you submit to the App. You retain ownership of Your Content. By submitting it, you grant us a limited, worldwide, royalty-free license to process and transmit it solely to generate your results and operate the Service, as described in our Privacy Policy.

You represent and warrant that:

  • The selfies you submit for analysis or the Perfect-10 feature are of you;
  • Any photo you submit to a Mog Battle shows a person who has consented to the comparison;
  • Your Content does not violate any law or the rights (including privacy and intellectual-property rights) of any third party; and
  • You will not upload photos of other people without their consent.

You are solely responsible for the images and messages you submit and for your use of the App. You submit them at your own discretion and risk.

6. Acceptable use

You agree not to:

  • Use the App for any unlawful, harmful, harassing, abusive, or deceptive purpose — including rating or comparing people without their consent;
  • Upload images you do not have the right to submit, or images of other people without their consent;
  • Upload illegal content, or any sexual content involving minors;
  • Attempt to reverse engineer, decompile, interfere with, overload, or gain unauthorized access to the App or its systems;
  • Use the App to build a competing product, or to train or improve any machine-learning model; or
  • Misrepresent your identity or use the App on behalf of someone who has not agreed to these Terms.

7. Subscriptions, credits, billing, and renewals

Access to the App requires a paid subscription, and AI features consume credits. Subscriptions grant a credit allowance, and additional credit packs can be purchased in the App. All purchases are sold and processed through the Apple App Store and are subject to Apple’s applicable terms. By purchasing you agree to the following:

  • Auto-renewal. Subscriptions renew automatically for the same period at the then-current price unless you cancel at least 24 hours before the end of the current period.
  • Billing. Payment is charged to your Apple Account at confirmation of purchase and at each renewal. We do not receive or store your payment-card details.
  • Managing and cancelling. You can manage or cancel your subscription at any time in your device’s App Store account settings. Cancellation takes effect at the end of the current billing period.
  • Credits. Each AI action (such as a face report, battle, Perfect-10 image, or coach message) consumes a stated number of credits. Credits are a limited license to use features, have no cash value, are not transferable, and do not expire while the App remains installed with your entitlement available. Credits are tied to your app installation and can be re-linked after a reinstall by using Restore Purchases. Unused credits are not refundable except where required by law.
  • Access after expiry. If your subscription ends, you keep access to the App and your saved results, and you can keep using AI features as long as you have credits.
  • Pricing. Prices may vary by region and may change; any change will apply to future billing periods or future credit purchases.
  • Refunds. Purchases are handled by Apple, and refunds (if any) are governed by Apple’s policies. Except where required by law, payments are non-refundable.

We use a third-party provider (RevenueCat) to manage and verify subscription entitlements and credit balances on your device.

8. Changes to the App

We may add, modify, or remove features at any time, and may set or change limits on use (for example, credit costs per feature). We may also discontinue the App. We are not liable to you for any modification, suspension, or discontinuation of the Service.

9. Intellectual property

The App, including its design, code, branding, routine content, and other content (excluding Your Content), is owned by us and protected by intellectual-property laws. We grant you a personal, limited, non-exclusive, non-transferable, revocable license to use the App for its intended purpose. Perfect-10 images generated for you may be used for your personal, non-commercial purposes. All rights not expressly granted are reserved.

10. Third-party services

The App relies on third-party services to function, including cloud infrastructure (Google Firebase), AI providers (OpenAI and fal.ai), purchase management (RevenueCat), website hosting (Netlify), and the Apple App Store. Your use of the App may also be subject to those providers’ terms. We are not responsible for third-party services, and their availability is outside our control.

11. Disclaimers

THE APP IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE APP WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT ANY RATING, RECOMMENDATION, COMPARISON, OR VISUALIZATION WILL BE ACCURATE, RELIABLE, OR ACHIEVABLE. ALL OUTPUT IS PROVIDED FOR COSMETIC SELF-IMPROVEMENT AND ENTERTAINMENT ONLY.

12. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF DATA, GOODWILL, OR PROFITS, ARISING OUT OF OR RELATING TO YOUR USE OF (OR INABILITY TO USE) THE APP. TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THE APP WILL NOT EXCEED THE GREATER OF THE AMOUNT YOU PAID US IN THE 12 MONTHS BEFORE THE CLAIM, OR USD 50. SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.

13. Indemnification

You agree to indemnify and hold us harmless from any claims, damages, liabilities, and expenses (including reasonable legal fees) arising from Your Content, your use of the App, or your violation of these Terms or of any law or third-party right.

14. Termination

You may stop using the App at any time. We may suspend or terminate your access if you violate these Terms or use the App in a way that could harm us, other users, or third parties. Sections that by their nature should survive termination (including ownership, disclaimers, limitation of liability, and indemnification) will survive.

15. Changes to these Terms

We may update these Terms from time to time. If we make material changes, we will update the “Last updated” date and, where appropriate, provide additional notice. Your continued use of the App after changes take effect constitutes acceptance of the updated Terms.

16. Governing law

These Terms are governed by the laws of Sweden, without regard to its conflict-of-laws rules. The courts located there will have exclusive jurisdiction over any dispute, except where applicable consumer-protection law grants you the right to bring proceedings in your place of residence.

17. Contact

Questions about these Terms? Contact us at looksmaxx-app@outlook.com.