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Privacy Policy

Last updated: July 9, 2026

This Privacy Policy explains how the LooksMaxx app (the “App”) handles information. The App is operated by an independent individual developer (“we,” “us,” or “our”), not by a company. We designed the App to keep your photos private: we process your selfies only to generate the feature you asked for, delete the uploaded copies as soon as that feature completes, and keep your results on your device.

By using the App, you agree to the practices described here. If you do not agree, please do not use the App.

1. The short version

  • We do not require an account, and we do not ask for your email or phone number to use the App.
  • The photos you submit are uploaded temporarily to secure cloud storage, sent to an AI provider to generate your result, and then deleted — whether the analysis succeeds or fails.
  • Your face reports, routines, to-do plan, battle results and generated images are stored only on your device, not on our servers.
  • Share links contain scores and short texts; a photo appears on a shared page only when you choose to share that result (see Section 8).
  • We do not sell your data, use your photos to advertise to you, or use them to train our own models.

2. Information we process

(a) The photos you submit

Depending on the feature you use, you provide: three selfies (front, angled, side) for a face analysis; two photos for a Mog Battle; or one selfie for a Perfect-10 visualization. A photo of a face is personal information and may be considered biometric or sensitive information in some jurisdictions. We process these images solely to generate the feature you requested, as described in Sections 3 and 4, and we delete the uploaded copies immediately afterward.

(b) Context you provide

During onboarding you choose a gender option so the analysis and imagery match you. This is optional (“Prefer not to say” is available) and is used only to tailor your results.

(c) Coach chat messages

If you use the in-app coach, the text messages you send (plus a summary of your latest scores and task progress) are transmitted to our AI provider to generate the reply. Chat history is stored only on your device. Do not include sensitive personal information in chat messages.

(d) A device identifier and anonymous authentication

The App uses anonymous authentication to securely call our backend. This does not identify you personally and is not linked to a name, email, or social account.

(e) Purchase and credit information

If you buy a subscription or a credit pack, the transaction is handled by the Apple App Store. We (through our purchase provider) receive your subscription status, your credit balance, and a non-identifying purchase identifier so we can unlock features. We do not receive or store your payment-card details.

(f) Support communications

If you email us, we receive your email address and the contents of your message so we can respond.

(g) Limited technical data

Our infrastructure providers may process limited technical information (such as device type, app version, and timestamps) as a normal part of operating and securing the Service.

We do not knowingly collect more personal information than is necessary to provide the App.

3. How your photos are handled (and deleted)

This is the core of how the App works, and it is the same for every photo feature:

  • On your device: photos are compressed before they leave your phone.
  • Temporary upload: each image is uploaded to a private, access-controlled folder in secure cloud storage, scoped to your anonymous session and to that single request.
  • Processing: our backend sends the image(s) to a third-party AI provider, which returns the result — a structured face report, a battle verdict, or a generated Perfect-10 image.
  • Deletion: the uploaded copies are deleted from cloud storage immediately after the request completes, whether it succeeds or fails. We do not retain your photos on our servers, and we do not store your results on our servers.
  • On your device: the finished result is returned to the App and saved locally so you can view it again. It stays under your control and is removed if you delete it or uninstall the App.

The Perfect-10 image is generated by the AI provider, returned to your device, and cached only on your device — we never store generated images on our servers.

4. Face data

Because the App analyzes photos of your face, we want to be explicit about how we treat images of faces (“face data”).

  • What we collect: only the photos you choose to submit — up to three selfies for an analysis, two photos for a battle, or one selfie for a Perfect-10 visualization. They are ordinary photos that contain a face. We do not create, derive, or store a faceprint, face template, facial geometry, face mesh, or any other biometric identifier, and we do not use facial recognition to identify or authenticate anyone.
  • How we use it: solely to generate the cosmetic self-improvement content you requested — scores, grooming and style advice, a playful comparison, or a visualization. We do not use face data for identification, security, authentication, advertising, profiling, or to train any AI model.
  • Sharing and where it is stored: to create your result, photos are uploaded transiently to a private, access-controlled folder in Google Firebase Cloud Storage (scoped to your anonymous session) and sent to our AI providers — OpenAI for face reports, battles and coach replies, and fal.ai for the Perfect-10 image — which return the result. Face data is not shared with any other third party and is never sold. Per OpenAI’s API data-usage policy, images sent to the API are not used to train OpenAI’s models.
  • How long it is retained: uploaded photos are deleted from cloud storage immediately after the request completes, whether it succeeds or fails. We do not retain your photos or results on our servers. Compressed copies of your selfies and your generated images may be saved only on your own device so your saved reports show thumbnails; they never leave your device again and are deleted when you delete the report or uninstall the App. The one exception: if you explicitly share a result, a small copy of the photo(s) in that result is stored so the shared page can display it — see Section 8, including how to have it deleted.

5. How we use information

  • To generate and return your face reports, battle results, Perfect-10 images and coach replies;
  • To operate, secure, and troubleshoot the App;
  • To manage subscriptions, credits, and feature access;
  • To send you local task reminders you can turn off in system settings;
  • To respond to your support requests; and
  • To comply with legal obligations and prevent abuse or misuse.

We do not use your photos or results for advertising, and we do not use them to train our own models.

6. Legal bases (where applicable, e.g. EEA/UK)

Where data-protection law requires a legal basis, we rely on: your consent (which you give by choosing to submit photos for analysis, and which the App asks for explicitly before your first analysis); performance of a contract (to provide the features you request, including purchases); and our legitimate interests (to secure and improve the App and prevent abuse). Where processing a facial image is treated as special-category or biometric data, we rely on your explicit consent, which you can withdraw at any time by not submitting further photos.

7. Service providers and sub-processors

We use a small number of trusted third parties to operate the App. They process information only as needed to provide their service to us:

  • Google Firebase (Google Cloud): anonymous authentication, temporary cloud storage of uploaded photos, and the backend functions that orchestrate each feature.
  • OpenAI: generates the face report, the battle verdict, and coach replies from the content we transmit, solely to return your result.
  • fal.ai: generates the Perfect-10 visualization from the selfie we transmit, solely to return your result.
  • RevenueCat: manages and verifies your subscription entitlement and credit balance.
  • Apple: processes your purchases through the App Store and provides the platform the App runs on.
  • Netlify: hosts this website and the pages behind the App’s share links. The link itself encodes scores and short texts only; a shared photo is served from our Firebase Cloud Storage (see Section 8), never stored by Netlify.

Each provider processes this information only as needed to deliver its service to us, under terms that provide protection for your data equal to or stronger than this policy — including that photos sent to our AI providers are not used to train their models. We encourage you to review the policies of OpenAI, fal.ai, Google, RevenueCat, and Apple.

8. Share links

When you share a result, the App creates a link to this website that encodes your scores and short result texts in the link itself, and — so the shared page can show the result the way you saw it — uploads a small copy of the photo(s) visible in that result (your report selfie, or the two battle photos) to our secure storage. This upload happens only when you tap share; it is the one exception to the delete-after-processing rule in Section 3, and it exists solely so people you send the link to can see the shared page. Share links are unlisted, but anyone who has the link can view the page, including the photo — so share only what you are comfortable sharing. To have a shared photo removed from storage, email us at looksmaxx-app@outlook.com with the link and we will delete it.

9. Data retention

Uploaded photos are retained only transiently and are deleted right after each request completes. Your reports, routines, to-do plan, chat history, battle results and generated images are stored only on your device for as long as you keep them. Our service providers may retain limited technical or transaction records for the period required to operate their services, ensure security, and meet legal obligations.

10. Security

We use reasonable technical and organizational measures to protect information, including encrypted transport, access-controlled storage scoped to your session, and prompt deletion of uploaded photos. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

11. International data transfers

Our providers may process information on servers located in the United States and other countries. By using the App, you understand that your information may be processed outside your country of residence, where data-protection laws may differ.

12. Your rights

Depending on where you live, you may have rights to access, correct, delete, or restrict the processing of your personal information, to object to processing, and to data portability. Because we do not retain your photos or results on our servers and do not hold account-identifying data, the most direct way to delete your data is to delete your reports within the App or uninstall the App. For any other request, contact us at looksmaxx-app@outlook.com, and we will respond as required by applicable law.

13. Other people in your photos

Submit only photos of yourself — except in Mog Battle, where both photos must be of people who have consented to the comparison. Do not upload photos of anyone without their consent, and do not submit images you are not permitted to share. You are responsible for ensuring you have the right to submit any image.

14. Children’s privacy

The App is not intended for children. You must be at least 17 years old to use it, and it is not directed to anyone under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us and we will take appropriate steps.

15. Changes to this Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the “Last updated” date above and, where appropriate, provide additional notice in the App. Your continued use of the App after changes take effect constitutes acceptance of the updated Policy.

16. Contact us

If you have questions or requests about this Privacy Policy or your information, contact the developer at looksmaxx-app@outlook.com.